Sourcing & Strolling: Private Label Wine Sourcing in Madrid
November is the perfect time to visit our Spanish partners. The weather is mild and sunny, the harvest is complete, and Spain’s tranquilo vibe sets the stage for holiday preparations. For years, we’ve made it a tradition to stop in Spain en route to The Amsterdammer, taking the opportunity to connect with valued partners and gain early access to key wines requiring attention.
Spain’s Diverse Wine Offerings
Our Spanish wine programs feature a range of exceptional varietals, each playing a unique role in the final blend:
- Airén – A dry, aromatic white varietal, widely used as a base blender for entry-level SKUs.
- Verdejo – A crisp, fresh, citrus-driven white that embodies Rueda’s unique terroir.
- Tempranillo – Spain’s flagship red, ranging from bright red fruits to deep, velvety notes with plush tannins.
Beyond these foundational varietals, Spain offers a wealth of other opportunities. Our sourcing also includes Garnacha, Carignan, Merlot, Cabernet Sauvignon, and more, tailored to the specific needs of our private label and control brand clients. Spain’s vast and varied geography—from oceanic influences to desert climates, valleys, and mountain ranges—allows for an incredible spectrum of wine styles. With the expertise of our trusted Spanish partners, we craft custom wines that align perfectly with our customers’ visions.
Refining Blends in Madrid
During our recent tasting summit in Madrid, the NexTerra team sampled over 50 wines in just four hours—an intensive but rewarding process to fine-tune blends for upcoming private label projects. This hands-on approach ensures that each wine we source reflects the highest standards of quality and consistency, tailored precisely to customer expectations.
Of course, no visit to Madrid would be complete without indulging in the rich cultural experience the city offers. After a day of tasting and refining blends, we immersed ourselves in Spain’s vibrant traditions, ending the evening with exquisite cuisine and flamenco dancing—a perfect finale to our sourcing trip.
Looking Ahead
Spain remains a cornerstone of our global sourcing strategy, providing unparalleled versatility for private label and custom wine programs. Whether you're looking to expand your selection or create something entirely new, NexTerra ensures your wines stand out with quality, precision, and authenticity. Learn more about private label wines here.
Ready to explore our private-label offerings? Let’s connect.